Living Tomorrow is more effective and efficient than any trade fair. Living Tomorrow allows you to reach your target group more easily and attract an audience that is specifically interested in what you have to offer. You will also significantly reduce the burden on your employees. There’s always something to see and do at Living Tomorrow, all year round. Our temporary pop-up events featuring great artists, visionaries, captains-of-industry and leading government officials are living proof of this. The project is kept permanently in the spotlight, is well-known (+90% brand awareness in Belgium) and supports the image of your company as a future-oriented business. Inviting target groups will be so much easier.
Your company will be featured at Living Tomorrow through specific integration. This is in contrast with traditional trade fairs, where displays of competing businesses are simply positioned alongside each other, often using the same layout and luring customers away from your own display. All participants at Living Tomorrow enjoy exclusive benefits for their customers, contacts and co-workers who visit the complex.
As a Living Tomorrow participant, you will highlight the innovative character of your business. All our participants proudly display our banners and ‘Partner of Living Tomorrow’ logo in their emails, brochures, on their vans, etc. It is a symbol of being a leading company. Living Tomorrow has developed a very high level of brand awareness in Belgium and beyond, as demonstrated by the more than 300 documentaries about our project and partners made across the globe.
Living Tomorrow highlights the future and your products/services from several different angles, ensuring that any customer – regardless of their background or general interest – will be most interested in visiting the complex. This translates directly into higher visitor numbers for your event and more focus on your product/service. Greater focus means greater effectiveness. The cost per contact is very favourable. What is the meaning of your product/service within the context of future safety, mobility, horeca, food, health, construction, communities, media, education, privacy, retail, etc.? That’s exactly what your customers, suppliers, and even co-workers will find out at Living Tomorrow.
Even when you’re not there in person, your business, product, application, service or technology is expertly explained by our innovation coaches based on ‘future-minded’ demos integrated in a comprehensive framework. Not only does this reinforce your product, it also shows visitors what they would miss out on – now and in the future – if your company did not exist. To ensure that information is communicated correctly and to the proper target groups at all times, our innovation coaches follow a script drawn up in consultation with your marketing department. Each year, more than 150,000 people see, hear, feel and experience your company/product.
Show the world why you are choosing the path of innovation! More than ever before, people are interested in what the future holds. Things are changing rapidly. Not only in the field of technology, but also in the way we live, eat, travel, pay and work – even the way we buy and sell. How we deal with health and illness. How we communicate with one another. How we build and decorate. How we experience things. How to save the planet by reducing our consumption of scarce resources such as energy, food, water, our health, and raw materials. Living Tomorrow has a positive approach towards the future by presenting solutions. We put your organisation in the spotlight and ignite the curiosity of your target groups.
The project is open to visitors daily, free of charge. Bring along prospects, customers and employees to the complex, which will feel like your own showroom or innovation centre! Living Tomorrow is centrally located in Belgium and Europe, just a few kilometres from Brussels Airport and adjacent to the ring road. There is ample parking space available. The demo areas where your products/services are visualised and displayed are freely accessible at all times. Our participants also have access to additional facilities such as our restaurant of the future ‘The Bistronomy’, the VIP meeting room, conference rooms, the lounge, the terrace, the auditorium and the event hall. IT support is always available and all rooms are equipped with the latest technologies, free WiFi, etc.