TomorrowLab turns Living Tomorrow’s inspiration into action, helping businesses, cities, and governments shape their innovation vision.
Learn more about TomorrowlabAI will represent 10% of global IT spending by 2028: here's where to invest

As AI accelerates towards becoming 10% of global IT spending by 2028, the challenge lies in choosing the right areas for investment. Explore our insights on how to direct your AI budget towards high-impact, scalable projects that generate measurable business value. Unlock the strategies to turn potential into performance.
AI has accelerated dramatically since 2010, paving the way for the emergence of generative AI (GenAI) tools. These tools can absorb all the intellectual reasoning, scientific enquiry and human stories from our ancestors to the present day, and their growth momentum is unlikely to stop anytime soon. In fact, we predict that the AI market will grow three times faster than the overall tech market to reach 10% of global IT spending by 2028.
However, AI requires strong human leadership to ensure its potential is realised. With so many tools, providers and application use cases to choose from, it can be challenging for executives to identify where to focus. That’s why Sopra Steria has published a prospective report reimagining the contours of AI in business, with an innovative analytical model designed to help businesses shape their AI strategy responsibly, for long-term success.
Latest insights & stories

When Robots Truly Listen: Ameca as a Social Companion in Care
What if technology could become not only smarter, but also more human? Together with our partners, Living Tomorrow explores how innovation can help tackle one of today’s greatest challenges: loneliness in healthcare and elderly care.

Cybersecurity Report 2026: What are Belgian companies revealing?
For the seventh time, Proximus NXT surveyed Belgian organizations on their experiences, approaches and strategies regarding cybersecurity. Wouter Vandenbussche, Cybersecurity Services Lead at Proximus NXT, highlights some notable insights.

How geopolitics is driving Europe’s digital sovereignty shift
Europe is facing geopolitical instability and rapid change. Technology has become a critical asset. According to Gwénaëlle Hervé, Digital Sovereignty Lead at Proximus NXT, maintaining control over technology and data is essential for managing risks.


