Detox the future: The path to eliminating single-use plastics in tomorrow's hospitality industry.

BWT blogpost

New year, new chances? Starting a new year often means setting goals to make our lives better. It’s time to focus on resolutions that fit right into the spirit of ‘Living Tomorrow’ – prioritising the overall well-being. As we embark on this journey, let’s acknowledge an urgent reality that has quietly infiltrated our world: the proliferation of single-use plastics.

The hospitality industry in particular stands out as a major contributor to this problem. Known for providing comfort and luxury, it also generates significant amounts of plastic waste. So, as we write down our New Year's resolutions, let's add one more - to be part of the hospitality revolution that will lead us to a world where responsibility and luxury go hand in hand.

Let's begin with some hard facts:

Plastic pollution has emerged as one of the most pressing global challenges, affecting ecosystems, wildlife, and human health. A staggering 1 million plastic bottles are sold every minute and only 9% are recycled. As we march forward, an intimidating reality looms on the horizon: By 2050, there'll be more plastic than fish in our oceans.

These issues affect us all NOW, and even more so in the future.

We proclaim: Enough is enough! As we stand at the crossroads of an environmental crisis, the urgency to take action to live tomorrow today has never been greater.

Sustainable solutions for plastic detox

BWT, as co-initiator of Living Tomorrow and Europe’s leader in water technology, is leading the way with its groundbreaking single-use plastic detox options. With an unwavering commitment to sustainability, BWT is here to put an end to the plastic cycle by reducing single-use plastics and promoting sustainable alternatives. From product design to manufacturing, every aspect of BWT’s operations is being reimagined to minimise its plastic footprint. How, you ask? BWT doesn't just preach sustainability, it practices it with game-changing alternatives.

Imagine walking into a traditional restaurant or hotel and the first thing that strikes you is the overwhelming sight of single-use plastic bottles of water. To be honest, it's not just waste; it's a visual representation of the impact our choices have on the environment. The excess of plastic disappoints and takes away from the enjoyment of being in such a place, making you think twice about staying.

BWT has solved this problem: Best Water Restaurants & Hotels redefine luxury and sustainability by eliminating single-use plastic products, not only elevating the experience but also making a significant contribution to environmental protection.

Picture this: Filtered, fresh water directly from the tap, enriched with essential minerals and trace elements such as magnesium, zinc, and silicate, served in a reusable bottle. Instead of using a disposable plastic or glass bottle and contributing to the mountain of waste, every guest has the option to drink the best water and make an environmentally conscious choice.

Simply put: every sip and every stay are not just extraordinary, but also environmentally impactful. It’s a journey into our tomorrow and a deliberate move towards the future.

Sustainable living at Living Tomorrow

The Living Tomorrow Innovation Campus provides an amazing platform for BWT to showcase its plastic detox based on an unwavering commitment to Change the World – sip by sip. At the campus, hotel, restaurant, and bar, BWT's state-of-the-art technologies offer a simple yet impactful way to embrace plastic detox. This is where BWT's commitment to sustainable living comes to life. Visitors to the Innovation Campus in Brussels can experience first-hand the positive impact of sustainable choices on their daily lives.

As individuals, we definitely have the power to drive change through our choices. BWT, in partnership with Living Tomorrow, invites you to be a conscious consumer and make choices now that will lead to a sustainable tomorrow.

So, sip smart, make a statement and let BWT show you the way to a more sustainable future. Let’s raise our glasses to a future where the best mineralised water flows freely, and plastic pollution becomes a thing of the past.

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